The Blossom Street development sits within the Ancoats Conservation Area at the key junction between Great Ancoats Street and Blossom Street, the latter having become a key pedestrian route between the city centre and the thriving Ancoats neighbourhood.
The key to the design of this development was establishing a contemporary language which responded to the context of the conservation area and in particular the listed and important buildings such as the nearby Daily Express building. This contextual response has led to the development of two buildings which while they have been considered as a pair, each presents different characteristics in their appearance.
In addition to the Daily Express, the other key buildings within Ancoats which define the character of the area are the large cotton mills which were the centre of this heavily industrialised district of the city. The historic pattern of development along Great Ancoats Street presents buildings with formal yet often ornate facades with the secondary elevations to side streets and inner courtyards being much simpler.