The site occupies a highly prominent location alongside the Bridgewater Way, a major arterial road running south west from Manchester City Centre towards Old Trafford and the rest of the Trafford Borough.
The analysis of the site and its surrounding context informed the design concept of the proposal. Site restrictions involving an existing culvert and an associated easement were utilised to create a ‘central avenue’ through the proposal. A collection of taller nodal points in the massing encourage way-finding through the site and create a strong ink with the surrounding context, in particular the Cornbrook Metro Station. These taller elements orientate to break down the overall mass and address certain key views, particularly into and out of Manchester City Centre.
The overall mass of the development has been broken down in to three elements which address the scale of the context and the spaces created within the proposal. Two larger ‘city blocks’ confront the hard edge of the site and contain the taller elements offering a gateway to the scheme. The intermediate space within the scheme is occupied by ‘townhouse blocks’ which offer a more pedestrian townscape scale creating a more intimate environment. The central avenue is activated by front doors and ground floor accommodation. Finally, to the rear of the site is a landmark building which anchors the central avenue route, drawing movement through and creating a destination point. The blocks are defined not only by scale but also subtle material differences and elevational treatment.
The use of a podium over ground floor parking between the blocks and beyond the central avenue provides the opportunity for raised landscaped terraces. These will provide private amenity to all residents.